How do you get someone to really be in the room and remember their experience? What does it take to truly engage an individual so they are immersed and inspired? Considering the landscape of scent design while conceptualizing a space can present new ways to receive information and forge unique memories.


Scent has a quiet power. Though it remains subtle and mysterious, it is a fundamental element of how we experience a space. Encountering a new unique scent offers a moment of magic, where you’re transported to a new place, completely in the moment, experiencing the fruit of the senses. Since there are literally endless possibilities in the world of scent, it’s a marvel that much of it remains untapped potential.


Often overlooked in architecture and design, the olfactory image of a space offers great potential for emotional response, since studies show that our emotions are triggered by smell, which is linked to pleasure, well-being, emotion and memory. Our sense of smell is the one sense that has a direct link to the part of the brain that processes memory and emotion, and often helps complete a memory, thought, or feeling in a way that no other sense alone can do. According to Dawn C. Buse, Ph.D., clinical psychologist in the Department of Neurology at Montefiore Medical Center, “the first time that we experience a particular scent, we associate with events, people, and emotions of the time.” When entering a room that is scented with intention, there’s a greater chance for emotional response and a unique memory to be created. Embracing olfactory imaging in design along with light, sound, and color adds more texture and depth, but the distinguishing factor with scent is its ability to remain active in the imagination and continue its effect long after the exposure is over – the story continues and the experience is kept that much more alive.


A pioneering scent marketing company founded in Melbourne, Australia, explores and shares unique experiences through the power of scent. For close to two decades, Air Aroma has been creating custom fragrances for spaces around the globe. As the world’s first olfactive branding agency, they’ve worked with some of the largest and best known global brands, influencers and fortune 500 companies. With offices in New York, Melbourne, Tokyo, Amsterdam, and Dubai, a dedicated team of perfumers, branding experts, and visual designers work together to create scents that tell stories and better connect brands with consumers. The innovative scent creation process yields beautifully complex creations that have lasting power and emotional impact. Each fragrance note is carefully selected to help tell a story, so that the essence of a concept can live within the scent. With a range of high quality diffusers designed in-house, Air Aroma utilizes patented cold air diffusion technology to create a perfectly tailored ambience. The diffusers are sleek in design and smart in function, with user friendly details like built in timers and adjustable strength settings. With capability to connect to HVAC, mount to track lighting, or stand alone as a designer piece, they are the perfect complement to an expertly tailored fragrance design.

For more information on Air Aroma, visit



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